Tag: Apple CoreAudio
I’d Like to Teach the World to Sing…
by shuehli on Jul.23, 2009, under General, Interview, Musings
One of Coca Cola’s most successful advertisements was centred around a group of ethnically-diverse people, perched on a hilltop singing a song by the New Seekers. Entitled I’d Like To Buy The World A Coke, it was Bill Backer’s idea for the beverage to be “a commonality between all peoples, a universally liked formula that would help to keep them company for a few minutes”. Bill – then creative director on the Coca-Cola account - came up with the idea after being stuck in an airport hotel due to inclement weather. This was in 1971. The rest is ad history. (#1)
This is also the story of Ge Wang, music professor and SMULE cofounder.
We meet at CCRMA, Stanford University CA, one sunny day in June 2009, and Ge tells me he wants to teach the world to sing, but with the iPhone.
Who would imagine that one day our cellphones would be musical instruments? Multimedia artist Laurie Anderson did in an interview I conducted with her in 2003. (#2)
Seven years later I meet the man who makes her dream come true. Seven years later, the cellphone has reached pandemic proportions.
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